Our Story | BAGGU
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Our Story

BAGGU is a design driven manufacturer of quality bags and accessories, known for our clean designs, pop colors, and cheeky prints. We are dedicated to providing high quality, high value environmentally friendly bags without sacrificing style or fun.


Founded in 2007 by Emily and Joan Sugihara, BAGGU began with one product: The Standard BAGGU in eight colors. This simple and sturdy Ripstop nylon tote, based on the construction of a plastic grocery bag, is now available in 30+ colors and prints. Our offering now includes clean  canvas and leather totes, purses, travel bags and accessories.


With offices in San Francisco and Brooklyn, our creative team is committed to keeping creativity at the forefront of the line, resulting in collaborations and special collections for partners like West Elm, J.Crew, Pilgrim Surf + Supply, Land of Nod, Urban Outfitters Home, and Outdoor Voices.


BAGGU operates retail locations in Brooklyn New York, the California Bay Area, and an online shop baggu.com. The BAGGU line is available at a wide range of retailers globally. 


Thank you for visiting BAGGU. We hope you’ll be in touch!