Our Story | BAGGU
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Our Story

BAGGU is a design driven manufacturer of bags and accessories, known for our clean designs, pop colors, and prints. We are dedicated to providing cool bags that feel good to use.

Founded in 2007 by Emily and Joan Sugihara, BAGGU began with one product: The Standard BAGGU in eight colors. This simple and sturdy Ripstop nylon tote is based on the construction of a plastic grocery bag. Our line has grown to include canvas and leather totes, purses, travel bags and accessories.

With offices in San Francisco and Brooklyn, our creative team is committed to keeping creativity at the forefront of the line, resulting in collaborations and special collections for partners like West Elm, J.Crew, Pilgrim Surf + Supply, Urban Outfitters, and Outdoor Voices.

BAGGU operates retail locations in Brooklyn New York, the California Bay Area, and an online shop baggu.com. The BAGGU line is available at a wide range of retailers globally. 

Thank you for visiting BAGGU. We hope you’ll be in touch!