BAGGU  Merch Tote WATBD - Chelsea Alexander
BAGGU  Merch Tote WATBD - Chelsea Alexander
BAGGU  Merch Tote WATBD - Chelsea Alexander
BAGGU  Merch Tote WATBD - Chelsea Alexander

Merch Tote


color Chelsea Alexander

info A simple and easy canvas tote bag, perfect for crate digging and treasure hunting.
We teamed up with Where are the Black Designers (WATBD) to create a set of limited-edition bags. Four designers—Amanda Lobos, Aliyah Salmon, Chelsea Alexander, and Yolande Mutale—were commissioned to create artwork within the theme "Support Black Creatives."

100% of proceeds from the sale of these bags will go back to WATBD, to further invest in resources to support, empower, and amplify Black creatives.

dim’s 15" × 11 ¾" × 3"
11 ½" strap drop
mat'l Recycled Cotton Canvas
care Machine wash cold, line dry

Free shipping on all U.S. orders and to select countries on orders over $75. Free U.S. returns. Read more


IG:, personal @chelsmells

I was born in Austin, Texas, and have family in New York and Massachusetts so growing up I was always going to museums in NYC and Boston. It ended up making me very interested in being an artist from a very young age. As I got older I decided to go to school for art and explore what I wanted to do professionally. So I attended Rhode Island School of Design in 2014 originally for illustration—but quickly changed to graphic design mainly because design is everywhere and anything that has to do with change and critical thinking through art making. I continue to do things and make work with that mentality to this day. Making work for change, and use critical thinking in all my projects

I always look at ways to combine shapes that become letters and letters that can be malleable and evoke an emotional experience in others with simplistic methods of design—with this project I wanted to make something that was practically an image not just text but a symbol of unity and hope with the flowers and also something that blends together like a phrase. I always find objects in the real world for inspiration like traditional black artists like Faith Ringgold and many more. It's important to me as a Black woman designer to draw on my own experiences which in turn re-shape words, text and expressions differently depending on situations.

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